Hello,
This is another issue of Finding Beauty, a collection for the curious, the self-motivated learners and the explorers inside us all, edited by Antonio, our Creative Director and Head of Storytelling.
If you want to contribute by pointing out all that you find beautiful on the Internet, send an email with your findings to findingbeauty@imille.agency.
And remember, you can catch up on all beauty captured in the previous issues here.
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There are some good stories in this new Top 5.
Stories of worms, boxes and stonebreakers.
Stories of an inch of cloth that wants to be a flag.
Stories of people putting their feet on Kandinsky's head.
Stories that are like rare waters you dive in to catch your breath.
So, throw yourself in without tanks or snorkels.
It will be nice to discover that some of them can make you free-diving champions.
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#5
ONE, NO ONE AND ONE HUNDRED THOUSAND GLANCES
Some are so iconic that you would recognize them by the first stroke. Others feel so common. Yet, each of Norris Yim's thousands of faces can look at you without even having eyes.
Perhaps because we can reflect ourselves in them. Perhaps because, as it was written on a wall in Venice during a biennale a few years ago, sometimes it is the public who exposes itself to art.
Not the opposite.
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#4
THINKING OUTSIDE THE BOX
For most, this title will sound like a cliché. For Harukiru on the other hand, it sounds like a calling. He takes boxes of all kinds, studies them, works them and manages to unbox new contents, every single time.
Immerse yourself in his gallery of packages that become knights, dragons and other adventurous creations.
Dive into what could have been undifferentiated and instead chose to be different.
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#3
THE HISTORY OF ART, AT YOUR FEET
Art is for the élite. Street art tries to make it mainstream, taking it to the walls or between the manholes. Banksy even loses a lawsuit for the copyright of his own works, as if to say that street art is by definition of everyone (it's a bit more complex, but I like to think of it that way).
The truth is that art requires a cognitive effort that makes it a prerogative of the cultural intelligentsia. That's why if I were the "Brand Manager of Art", I would do anything to find ways to make it popular, simple, accessible.
Just like Vans did, launching a limited edition in collaboration with MoMA. Allowing you to step into shoes fit for Salvador Dalí, Vasily Kandinsky, Claude Monet, Edvard Munch, Jackson Pollock, Lybov Popova or Faith Ringgold.
And claiming, once and for all, that the work of art is not only reproducible, but also wearable.
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#2
THE WORM THAT SPLITS THE MOUNTAINS
The passion for sport is like that obstinate worm that crawls on the walnut: in the end, it finds a way to pierce the shell. Sometimes, ending up even splitting the walnut itself. He only knows the "obstinate and contrary" direction, to quote the poet. It resists any form of laziness.
The passion for football is like that worm: everywhere in the world, it finds a way to split the walnut. These girls' worm even breaks the rocks of the mountains. Those of Pakistan, to be exact.
Sumaira Inayat is the co-Founder of the Gilgit-Baltistan Girls Football League, the first ever league for girls in the north of Pakistan. In collaboration with Goal Click - a global football storytelling and photography project - Inayat was sent a camera to capture her story through her own lens and words. GBGFL is a mission aimed at providing sports opportunities for underprivileged girls alongside their education, breaking down stereotypes, and offering a communal place to develop confidence free of cost.
"Football is still not a very common sport in Pakistan. The ground facilities are of low quality and very expensive, so there is no proper system... I believe that if the girls are provided better opportunities, nothing can stop them from achieving their goals." For Inayat, football is a "life-changing gadget" she hopes can unlock and enliven not only the girls of Gilgit-Baltistan, but the whole of Pakistan. Her photos come from the Passu Valley during the second season of the GBGFL.
Be brave like these girls. Be stubborn as the worm.
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#1
A TAG AS BIG AS A FLAG
Every space is an advertising space. Several years ago David Ogilvy explained that everything can be a media to convey a message. Especially those who are traditionally not a media.
Patagonia decided that, instead of spending hundreds of thousands of dollars in traditional media, they could earn them using a (relatively) new one, that they don't even need to buy: the tags of clothing. A few centimeters of fabric is just enough to convey a message that becomes as big as a poster. Vibrant like a flag.
The flag of a brand engaged for years in the creation of sustainable products and distribution networks, which fights against the deniers of global warming and asks to put the cross of the vote on them.
A tag that becomes the flag of a brand that protects that nature, without which the brand would not even exist. Woo, that was a long sentence, but, as we’ve seen, it could surely fit snugly on a tag ;)
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Let's meet at the next dive.
Antonio Di Battista
Creative Director, Head of Storytelling at Imille
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