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N°22 | 04 October 2020

This is another issue of Finding Beauty, a collection for the curious, the self-motivated learners and the explorers inside us all, edited by Antonio, our Creative Director and Head of Storytelling. 

If you want to contribute by pointing out all that you find beautiful on the Internet, send an email with your findings to

And remember, you can catch up on all beauty captured in the previous issues here.

Is it possible to become an Instagram star at 94?
Is it possible to use the entire facade of a house as a canvas?
Is it possible to call a thing by its name, without mincing words?

In a fairly well-known book of his, Umberto Eco reminds us that if the rose were not called rose, it would still have the same scent. The way we call things, therefore, does not change their essence.

This issue of Finding Beauty is dedicated to everything that is called impossible by name. If you think that joining Instagram at 94 and securing 1 million followers in less than 5 hours is impossible, or if you think it's impossible to change the representation of something because it has "always been like that", remember that impossible is not a fact.

Impossible, it's just an opinion.


The conversation about women's bodies and the way society conceives and represents them - including the advertising industry - is at an increasingly advanced and specific stage. Each brick of this conversation can help build an imaginary that is finally modern and honest.

Many times in this newsletter we have given space to good examples of how this imagery can be traced. Now we'll do it again, but this time with this collaboration between Pantone and the brand Intimina, created to represent menstruation simply for what it is: red.

After decades of light blue droplets, soft, reassuring, but precisely fake, finally a red but sincere square takes center stage. The piece of a new puzzle, hopefully, of how this very natural phenomenon will soon be represented

Without stigmas, without taboos and with the right amount of correct information. Period.


Some works of this Australian artist looks like the particularly stubborn revenge of an angry neighbor. Or when, as a child, you used your fingertip to write on buildings and houses through the car window, when you passed them. Yet in the poetic of Ian Strange, nomen omen, his works are less hyperbolic than they seem.

If your mission is to subvert the archetype of houses, then all of this must be not only not impossible, but also quite normal.


If we could summarize in four words the talent of Anton Gudim, an illustrator based in Moscow, they would be just these: the ability to tell whole stories, bitter and very funny, in the square of a post.

I won't tell you, because they tell themselves. And do they have a lot to tell.



On TikTok, the trends of people who broadcast what they eat in one day depopulated. Mostly with the irony and hedonism typical of the platform.

This photographic project by Peter Menzel has a more investigative intention. Together with the writer Faith D'Aluisio, he traveled around the world with the aim of documenting one of our most essential behaviors: what we eat. "Hungry Planet" is the name of this project which tells, almost like an infographic, everything an average family eats in a week. Investigating differences, similarities, abundance, scarcity, cultural stereotypes.

Enjoy your meal.



David Attenborough's Instagram debut earned him the Guinness World Record for the shortest time to amass such a huge following, as he reached 1 million followers in 4 hours and 44 minutes, beating Jennifer Aniston's record.

Who is David? He’s the voice of discovery, of exploration of the planet. He arrives on Instagram at 94, almost with the ambition of becoming the voice of the planet itself.

"I've spent a lifetime traveling, exploring the wild places of our planet and documenting the living world in all its variety and wonder. I've also witnessed the damage caused. Saving our planet is now a communications challenge. We know what to do, we just need the will."

If influencers were all like him, maybe we will be able to actually influence the whole world.

Goodbye, impossible.
See you soon, beauty.


Antonio Di Battista

Creative Director, Head of Storytelling at Imille

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